Accessibility means different things to different people. When you have a product, this means that your intended customers should be able to get their hands on your offerings.
Online shopping is one way to accommodate all your customers. Anyone from any corner of the Earth can support your business. With a technology-driven world, it only makes sense to connect to your customers that way, which is why products like Holdilocks can be shipped for free in the United States.
While free shipping is not a charge that some businesses can afford, it is a way to show appreciation to customers. If someone takes the time to purchase a product after examining a website and the have to wait for it, then why not give them a break with the cost?