Ever wanted to take a dip in the pool, but you have to be somewhere soon? Sure the shorter haired people can do that, but when you want to put your hair up, it can keep you very busy putting it up, taking the trapped holding tool or band out then reworking the curls in or toning them down with hot irons. All you needed is a Holdilocks™ it goes in easy and comes out without getting caught. Looks great in. Solves the time and effort problems along with looking great as soon as you remove it. No more wasted time on prep or fixing the messy way other products can leave your hair looking like when you remove them.